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Markel American Insurance Tradeshow Bag Promo


Want results like this for your company? Contact us today for a free consultation about your next project.

CUSTOMER:

Markel American Insurance Company

OBJECTIVES:

 

  • Increase Tradeshow Booth traffic.
  • Give away an item that can stand out in a cluttered atmosphere with competing give away promotional products everywhere.

STRATEGY:

Features of item:

  • Easy to Carry (wearable).
  • Advertise to other Tradeshow attendees.
  • Hold, and cover, all of the other promotional products given away.
  • Re-used time and time again after the show.

TACTICS:

There was a lot of competition and customer needed to stand out. Instead of giving away a “unique” product, we decided to give away a proven item that would stand out because the competing items would be inside of our item. Not only did the tradeshow attendees put other items into our bag, but they wore the bag also. We were able to cover up our competitor’s giveaways and had free advertising walking around with the bags.

RESULTS:

There was not only more traffic at the booth than in years past, but there was a buzz among attendees at the show frequently asking others where they got the bag from.

 

Want results like this for your company? Contact us today for a free consultation about your next project.








 

How to Increase Your Sales with Promotional Products While Saving Time and Money

When it comes to making an unforgettable impression on your target audience, nothing gets your message across quite like the right promotional products. Promotional items can be gifted out to current customers or potential clientele at trade shows and events to help you achieve visibility.

 

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